Marketing thatremembers.

Moteef learns a business once: its voice, colours, logo, offers and customers. Then it makes the posts and publishes them, for every brand you run. Nobody re-briefs anything again.

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Moteef ad for Rocking Giraffe Bush Lodge in Groot Marico: “Make a day of the bushveld”, adult day admission with a guided game drive, R210 per person from 1 October 2026.

Rocking Giraffe Bush LodgeBush lodge · Groot Marico

memory

LogoLifted from the website
Colours
OfferDay visit with a game drive · R210
RuleAlways show “from 1 Oct 2026” with day prices
ContactWhatsApp to enquire and book

A real client and a real ad. Read once, and every ad since starts here.

Every tool starts from zero.

So you paste the same brief into everything, every week. The tone, the colours, the prices, the thing they never say. Then you fix what it got wrong anyway.

This week: 6 briefs for 1 coffee shop.

New chatmon
Hi, we’re Koppie, a specialty roaster in Maboneng. Dry, warm, a bit nerdy. Colours are ember and roast brown, the logo is the little hill. Never say “artisanal”. The Guji is R210 for 250 g.
pasted again
Untitled designtue
Brand kitNone set
Koppie again. Roaster, Maboneng. Ember, roast brown. Dry, warm, nerdy.
pasted again
Schedule a postwed
Caption
Koppie. Ember. Guji is R210. Not artisanal.
Fri 07:003 accounts
pasted again
TMNew freelancerthu
It’s the coffee one. Orange.14:02 ✓✓
No, not that orange.14:03 ✓✓
pasted again
New chat, againfri
KOPPIE. R210. NOT ARTISANAL.
pasted again
JYour nephewsat
just make it look like coffee
k

Moteef asks once.

Then it remembers.

Koppie · brand memorysaved once

Dry, warm, a bit nerdy
Ember
Roast
The little hill logo
Guji · R210
Never “artisanal”

A week of marketing in four minutes.

Follow one week of marketing for Koppie Coffee Roasters in Maboneng, Johannesburg. Every screen below is a working re-creation of Moteef, so click around.

Mon08:40

Teach it once.

Paste the website. Moteef reads it and keeps what matters: the logo, colours and fonts, the way Koppie talks, what it sells and for how much, and who buys it.

No website? Start from Google Maps or a document instead.

Brand memoryKoppie Coffee Roasters

Your website

koppie.coffee

Read 14 pages on koppie.coffee
Logo found in the header
Colours sampled across the site
Fonts: Young Serif, Geist Mono
Prices pulled from the shop
Tone read from 38 paragraphs
Customers described on the about page

+ 4 more checks

What Moteef remembers

saved

Identity: Koppie Coffee RoastersMaboneng, Johannesburg · Young Serif · Geist Mono
Palette: Ember#E0552DRoast#2B1A12Crema#EFE3CFFynbos#6E7B4F
Offers: Guji, natural, 250 gR210Monthly subscriptionR340 / moSaturday cupping classR250
Voice: DryWarmBean-nerdy, never snobby“We roast on Mondays so your Wednesday tastes better.” Never says “artisanal”.
Audience: Remote workers in Maboneng and BraamfonteinHome brewers who own a scaleThe Saturday market crowd

Tue10:15

Ask like you’d ask a person.

One line in the chat. Moteef already knows the Guji is R210 and that Koppie never says “artisanal”. You get a finished ad, not a first draft of a brief.

Pick a different ask to see it again.

ChatKoppie Coffee Roasters

Friday we drop the Guji natural. Instagram post. Keep it nerdy.

Using Koppie’s memory: logo, palette, voice, offers

Here’s Friday’s post. The price comes straight from your offers.

New on the shelf Friday: Guji, natural process. Blueberry, cacao nib, a little jasmine. R210 for 250 g, roasted Monday. Drops 07:00. Set an alarm. We did.

Message Moteef

on brandPulled from Koppie’s memory

Logo from memory
Palette: Ember, Roast, Crema
Voice: dry, warm, nerdy
Price matches offer: R210

Wed10:20

One post. Every platform.

Choose the accounts, then publish now or pick a time. Instagram to Google Business Profile: nine places, one button.

Use the tabs, or arrow keys, to inspect each frame.

PublishKoppie Coffee Roasters

Instagram · Feed post · @koppie.coffeeScheduled for all 9 accounts, Friday 07:00.

Thu14:00

The week fills itself.

Pillars turn recurring themes into drafts: Monday’s deal, Wednesday’s brew guide, Friday’s new origin. Then send the owner a proof link. She approves from her phone. No login, no app, no chasing.

Go on, press Approve.

Publishing CalendarKoppie Coffee Roasters

12–18 Oct

Mon12
07:00
R42 flat whites before nine
Monday deal
Scheduled
Tue13
12:00
Roast day, batch 41
Behind the roast
Scheduled
Wed14
08:00
V60 in four pours
Brew guide
Scheduled
Thu15
17:00
Roasted Monday, at your door Wednesday
Draft
Fri16
07:00
Guji drop
New origin
Approved
Sat17
08:00
Find us Saturday, stall 14
Scheduled
Sun18
Day off

6 posts this week5 scheduledNothing waiting on Lerato

14:00

moteef.ai/p/k7q2 · PIN protected

From your social teamFriday’s post, Guji drop

New on the shelf Friday: Guji, natural process. R210 for 250 g. Drops 07:00.

Approved

Lerato approved it. Friday’s post is cleared to go.

Fri16:30

Give your look a name.

Drop in three to eight photos you love. Moteef studies the light, texture and framing, suggests a name, and saves the look as a style for every ad after this one.

Choose a name, then compare the looks.

Custom stylesKoppie Coffee Roasters

Clay and moss colour swatches with twine

3 photos read: light, colour, texture, framing, mood

Name this look

Palette

Warm clay#C08A64
Washed linen#EAE3D6
Olive moss#6B6D45
Charcoal glaze#2C2B28

Lighting: Soft natural window lightSide-lit from left
Texture: Speckled matte ceramicsWoven, fibrous surfaces
Composition: Tight vertical still lifeLayered foreground
Mood: WarmUnfussy, tactile

Try it on

Saved as Quiet Roastery. Use it on any Koppie ad from now on.

Sat11:05

Talk to it from the stall.

Hands full, ten bags of Guji left. Say what you need. Moteef makes it while you serve the queue.

Press the mic to hear it, with sound.

VoiceKoppie Coffee Roasters0:23 of 30:00 this month

Hear it with sound

A scripted example, in Moteef’s real voice.

youWe’re nearly out of the Guji. Make an Instagram story: ten bags left, at the stall till two.
moteefOn it. A story in your house look, ten bags, at the stall till two. Making it now.
moteefDone. It’s in your library. Want a square one for Facebook too?
youYes please. Same thing.

story

Made by voice · 1 credit · in your library

Sun19:30

Plan next week from ChatGPT.

Moteef plugs into ChatGPT, Claude and Codex. Ask for next week’s posts where you already work. Koppie’s memory comes along, and the images land in Moteef.

Switch apps with the tabs.

ChatGPT

Plan Koppie’s posts for next week. The Guji sold out, so lean on the subscription.

Used Moteef · get_business_context

Used Moteef · generate_campaign

Moteef· Koppie Coffee Roasters

Subscription week · 5 posts

Mon

Tue

Wed

Fri

Sat

Open in MoteefMake changes5 credits used

Five posts for next week, built around the R340 subscription. They’re in Koppie’s library in Moteef. Want the Monday one as a carousel too?

Ask anything

Illustration. Each app draws its own chat; Moteef brings the brand memory and the images.

From a bush lodge to a biltong shop without one wrong colour.

These are six real businesses on Moteef, with the brand kits and offers it keeps for each. Switch from a pub to a pharmacy and the voice, colours and offers switch with it. Nothing from one client leaks into the next.

Moteef for agencies

Your studio6 brands · Agency plan

Search brands⌘K

Memory loaded: Thatchwood Farm Pub only0 details shared with other brands

Next · Loud rugby. Cold beer.Sat 10:00

Country pub · Magaliesburg

Thatchwood Farm Pub

Palette

Tap orange#F27D26

Pub black#0A0908

Kickoff red#C10007

Voice

BoldDirectRebellious

“Your local. Live sports, ice-cold taps, and zero pretension.”

Offer

On iceBucket specials, beers and ciders

Approves

Chrisby proof link

Real ads. Made by Moteef.

A bush lodge in Groot Marico. A pub and a biltong shop in Magaliesburg. A family pharmacy group. Real businesses using Moteef today, and the ads it made for them.

Rocking Giraffe Bush LodgeBrand story

Ad by Moteef for Thatchwood Farm Pub — Thatchwood Farm PubAd

Print card by Moteef for MelonRouge — MelonRougePrint card

Tips list by Moteef for LifeStyle Pharmacy Group — LifeStyle Pharmacy GroupTips list

Myth vs fact by Moteef for LEKKER Biltong en Padkos — LEKKER Biltong en PadkosMyth vs fact

This or that by Moteef for Rocking Giraffe Bush Lodge — Rocking Giraffe Bush LodgeThis or that

Campaign art by Moteef for The Donkey Dairy — The Donkey DairyCampaign art

Thatchwood Farm PubAd

Yearbook ad by Moteef for Country Pharmacy — Country PharmacyYearbook ad

Offer by Moteef for Rocking Giraffe Bush Lodge — Rocking Giraffe Bush LodgeOffer

Quote poster by Moteef for LEKKER Biltong en Padkos — LEKKER Biltong en PadkosQuote poster

Team poster by Moteef for LifeStyle Pharmacy Group — LifeStyle Pharmacy GroupTeam poster

Ad by Moteef for MelonRouge — MelonRougeAd

The Donkey DairyCampaign art

Infographic by Moteef for Rocking Giraffe Bush Lodge — Rocking Giraffe Bush LodgeInfographic

Stat highlight by Moteef for LEKKER Biltong en Padkos — LEKKER Biltong en PadkosStat highlight

Comic strip by Moteef for LifeStyle Pharmacy Group — LifeStyle Pharmacy GroupComic strip

19 ads for 7 South African businesses, each made in Moteef for the business named under it.

And everything else it does.

The week above is the short version. Here’s the rest of what’s in the box, on every brand you run.

Speaks your language

English, Afrikaans, isiZulu, isiXhosa and six more. Each brand posts in its own.

formats

Memes, price menus, TV screens, digital billboards, weather posts and more.

Video from any ad

5 to 15 second clips, or a GIF. This one took one ask.

Fix it, don’t restart

Mark the spot to change, then compare. Or expand, upscale and cut out the background.

Knows your catalogue

Import from a link or a spreadsheet

QR codes

Make one in the studio and drop it into an ad. This one opens moteef.ai.

Five quality levels

Draft for a quick look, Max for the hero shot. Credits per image:

Carousels and campaigns

Up to 8 slides, or a whole campaign of images, from one ask in the chat.

Print-ready

PDFs with bleed and crop marks, and a link for your printer.

A library that sorts itself

Your people, not stock models

Put the owner or the team in a post, looking like themselves.

Captions that are ready

Hashtags go in the first comment. Google posts can be offers or events.

Learns from your thumbs

Like or pass on an image and the brand memory gets sharper.

Tasks and activity

Assign work with due dates. See who changed what.

Start free. Pay when it works.

Every plan starts with brand memory. You pay for brands, seats and how much you create, in rand or dollars.

Free

Try it on one brand. No card.

R0no cardR0no card$0no card$0no card

1 brand · 10 credits to start

Start free

Solo

One brand, done properly.

R699/ monthR6,990/ yearAbout R583 a month. Two months free.$39/ month$390/ yearAbout $33 a month. Two months free.

1 brand · 150 credits a month

Start Solo

Pro

our pick

For freelancers and small teams running a few brands.

R1,799/ monthR17,990/ yearAbout R1,499 a month. Two months free.$99/ month$990/ yearAbout $83 a month. Two months free.

3 brands · 500 credits a month

Start Pro

Agency

For agencies running ten brands and up.

R5,399/ monthR53,990/ yearAbout R4,499 a month. Two months free.$299/ month$2,990/ yearAbout $249 a month. Two months free.

10 brands · 1,200 credits a month

Start Agency

Compare every plan

Annual billing gets two months free.

Founding members keep their price.

The first 100 paying customers keep their price for as long as they stay subscribed. Whatever we charge later, you won’t.

“We do marketing for bush lodges, pharmacy groups, florists and restaurants. Every brand meant explaining everything to every tool, every time. So I built the one that remembers.”

Rijn Hartman, founder. Runs x Create, a South African marketing studio.Read the story @RijnHartman on X

Be remembered.