Skip to content

Built by someone tired of repeating himself.

Rijn HartmanFounder. Runs x Create, a marketing studio in South Africa.

Moteef is the tool my studio needed and couldn’t find, so we built it.

bush lodgespharmacy groupsfloristsrestaurants

Every client sounds different.

Our studio does marketing for bush lodges, pharmacy groups, florists and restaurants. Getting each voice right, post after post, is most of the job.

  • A lodge talks like a fire at night.

    the.lodgeBush lodge

    The fire’s lit and the stars are out. Two nights from R3,200.

  • A pharmacy explains the dosage.

    the.pharmacyPharmacy group

    Take it with food, twice a day. Ask us if it makes you drowsy.

  • A florist gets away with things.

    the.floristFlorist

    Proteas that’ll outlast the argument.

  • A restaurant sells the smell.

    the.kitchenRestaurant

    Sunday lunch, slow-roasted. Book before Friday.

Every tool forgot.

A new chat, a new design app, a new scheduler, a new freelancer: paste the brief again. Then fix the colours, the prices, and the tone, because it went cheerful again.

  1. 01New chatBrief pasted again
  2. 02Design appBrief pasted again
  3. 03SchedulerBrief pasted again
  4. 04FreelancerBrief pasted again

The maths for one small studio

6clients4tools52weeks1,248re-briefs a year

The tools were fast. The re-explaining was not.

So I built the one that remembers.

Learn it once. Use it everywhere.

Moteef learns a business once, then carries that memory into everything it makes. It was built inside a working studio, which is why it has proof links for clients, brand switching for agencies and a calendar that fills itself.

Brand memory

learned once

  • Voice
  • Colours
  • Logo
  • Fonts
  • Offers & prices
  • Customers
  1. Single adsin their voice
  2. Carouselsin their voice
  3. Campaignsin their voice
  4. Nine platformsin their voice
  5. ChatGPT & Claudein their voice

South Africa first.

Built here and priced in rand, for the people who run social for local businesses: small agencies, freelancers, social media managers with six clients and one laptop, and owners with three locations and no time.

Solo plan, a month

R699$39

It works the same anywhere. Dollars are a switch away.

  • Priced in rand
  • Pay by card
  • Afrikaans, isiZulu, isiXhosa
  • Support from the founder

What we hold to

  1. 01Your brand, not ours.Every ad should look like the business that posted it. Moteef has no house style to push on you.
  2. 02Nothing goes live without you.Moteef drafts, makes and schedules. A person decides what gets published.
  3. 03Never a hard wall.Run past your chat or voice allowance mid-campaign and it keeps going on credits. No lockouts on a Friday afternoon.

Say hi.

Hey, I’m Rijn.

I read everything. Questions, ideas, complaints, all welcome.

Email hello@moteef.ai@RijnHartman on X
Or just try it, free

Your turn.

Start free

Start with one brand, free. See if it remembers.